Marketing
I am crap at marketing. In a perfect world, I'd never have to sell anything. I'd just be. But the world is not perfect. And why waste time creating computer software if you can't sell it? One of the reasons I began the quest to learn Java was that the version of my software written in VB6 is sitting on 600 CD's, which now gather dust in my living room. I spent a year writing to, calling and visiting schools, but the revenue generated was barely compensation for the installation time, let alone marketing, let alone development. Out of 221 schools on the target list (essentially primary schools in the metropolitan area of Perth, Western Australia), 61 agreed to a meeting and a trial on at least one computer, and 16 actually paid for a full site license. The official price was $660, but I let some have it for half that, and I always threw in a day's worth of installation and training. I didn't charge for the two or three presale visits, and for ...